If any of the above sounds familiar, then auxiliary.studio can help put things right.
21st Century projects can quickly become complex - legacy systems, customer migration, shared data layers/pools, code debt, obsolete api's etc. plus new and evolving technological dynamics that also need catering for; predictive behavioural tools, CRM and personalisation integration, ML, Ai etc.. - I seems like there is no one-size-fits all process, method, strategy or approach.
This is when experience matters.
auxiliary have over 35 years of combined experience applying and refining tried and tested methodologies and processes, coupled with experimental and radical approaches to maximise customer outcomes and business impact whilst minimising pressure on delivery, execution and build output - but all of this can only be developed once the 'ask' is understood.
If you want your business requirements building then auxiliary.studio is NOT the right partner for you. If you want your ideas risk-reduced, realised and validated ahead of costly development work, then give us a call.
clients we've helped evolve...
Design Thinking, Digital Transformation, Lean Startup, Agile, Customer-centricity, Data-driven, Big Data, Industry 4.0, etc, etc,..
We understand there are many buzz words and acronyms used to describe the process of design, but here at auxiliary we understand that providing a one-size-fits-all approach for our clients simply doesn't work. We prefer to tailor our processes, methodologies and models to your specific requirements. We understand that other agencies and consultancies create their own terminology which simply builds upon existing and established practices. So instead, for client clarity and ease of understanding, auxiliary aim to align with industry standard terminology whilst applying tried and tested ways of working where possible, and combining with contemporary best practices to aid innovation.
We will typically begin by speaking with you to understand the problems, needs and goals of your business, we will also speak to customers to identify their issues and finally, we will study all the other forms of insights we can get (descriptive, correlational, contextual, etc.) to truly understand what and how its going wrong, where its going wrong and most importantly, why its going wrong.
auxiliary.studio originally started life way back in 1998 when auxiliary's design award-winning founders decided to bring together their love of design. To date they combine over 35 years of professional design experience, skills and knowledge to solve numerous business and customer problems around the world. Their collective goal, as auxiliary.studio, is to collaborate and support forward-thinking companies who wish to become more profitable through risk-reduced outcomes; which provide meaningful, delightful and engaging experiences for the end-user.
The founders have held executive and senior design positions at many Global agencies including Havas, Isobar and HeathWallace. These were held in different cultures and countries including the UK, Hong Kong and the UAE - bringing invaluable depth of working locally, regionally and pan-global.
They have provided strategic, design-driven solutions for multinational clients like Carlsberg Group, UBS Bank, IBM, Uniqlo, Adobe and Jaguar Landrover, national businesses like Channel 4, Sainsbury's, First Direct, RAK Bank, Manulife, RTÉ and Kew Gardens.
auxiliary.studio also have great experience working with startups, as they are able to bring their own experience and knowledge having co-founded multiple start-ups themselves.
From a research perspective the team has conducted and captured, on-the-ground, qualitative customer data in more than ten different countries (and counting).
auxiliary aim to improve your businesses profits by aligning your companies products and services with that of the end-user (customer, employee, consumer etc).
We love customer research and end-user data as much as the next person (human or algorithm), however we feel auxiliary go beyond just scientific rigour, innovative strategic thinking or pretty design solutions - those are just outcomes from the way we work.
Studio's are traditionally known as the home of artists, photographers, musicians, sculptors, designers etc; the creators of work which invokes strong intangible, humanistic emotions such as, beauty, passion, love and emotion. auxilary.studio aim to retain aspects of these immutable human traits within our processes and methodologies, and not just invoke them in the outputs we create.
Jaguar Landrover, RAKBANK, Carlsberg Group, Sainsbury's, Channel 4, UBS, Flybe, RTÉ, Pernod Ricard, Independent Newspaper, Kew Gardens, Manulife, Uniqlo, Pernod Ricard, Carmignac,..
Risk always exists when launching a new product or service. auxiliary.studio have vast experience around minimising risk of market failure by measuring outcomes and impact. We aim to ensure there is a market for the proposed solution; and that the proposed solution - whatever it may be - is the right fit for that market.
Ideas can be fragile, but our goal is to provide you with confidence that they will have with the best possible start in life.
Whichever research methods are required to identify issues with your business, auxiliary are able to facilitate, conduct and carry these out.
Research to auxiliary is like breathing to live; meaning that planning research phases into every project is essential, and also key to both your's, and our, success - maximising outcome (to your business) and impact (with the end-users; customers, employees, consumers etc).
Using the latest, industry standard technology (eye-tracking, heatmapping etc.), combined with cutting edge research methodologies and processes auxiliary can capture in-depth insights - from both customers and employees within your business.
Whichever research methods are required to identify problems with your business, auxiliary are able to facilitate, conduct and carry these out.
Using the latest, industry standard technology (eye-tracking, heatmapping etc.), combined with cutting edge research methodologies and processes auxiliary can capture in-depth insights - from customers and within your business.
When the design of something is so compelling, so considered, it sets your blood racing - we understand that feeling. Being able to create that and allow other people to experience the same magnetic feeling is how auxiliary breathe life into the visual aesthetic.